For this class project, I and my fellow students were asked to create a new logo for Brick City’s recycling campaign. I decided to make an emblem type logo featuring the top of an aluminum can. I started with a simple black and white logo, but for the colored version I chose to go with earthy tones reminiscent of the National Parks logo. The mock-ups I made were not required for the class, but I liked the logo I made so much I decided to put it into action. I thought that the re-usability of the tote bag and water bottle fit well with the idea of a recycling campaign. I also made a sticker mock-up because the logo lends itself so well to a round sticker design and because stickers are a great way to spread awareness and representation in a relatively cheap way.